Creating SEO-Friendly Websites

SEO is one of the most important online marketing trends available right now. Almost everyone knows that you need good quality text, keywords and links combined with lots of popularity and a good reputation to make it big. But it’s also important to take a holistic view of your online business pages. Your website is a valuable SEO tool in itself. By building (or remodeling,) your website so that it’s more easily accessible to spiders, you can boost your search engine score astronomically. It’s also important to have the “SEO-friendly website” conversation with your website design company and/or SEO firm if you have one to make sure that they on the same page as you. So with out further ado, here are some things that you should keep in mind when building or redesigning your website:

1. Content, Keywords and Links. As always ensure that your content, keywords and links are unique, of good quality and relevant to your business. Your back links should also be relevant so be sure to look out for and reject illogical links. Use absolute links which are less likely to have issues, but also allow you to get more backlink love if your content gets scraped. Remember that when it comes to keywords there is such thing as “too many” so don’t overdo it.

2. Make your links and keywords easily accessible to spiders. Drop down menus make the website user friendly, but they aren’t spider friendly. Somewhere on the page you should be placing good old-fashioned text links so spiders can find them. Also, be aware that SPIDERS CAN NOT CRAWL IMAGES OR FLASH. Be sure to label everything with text and include text descriptions so that spiders can find it more easily. Use minimal AJAX and Flash, and you shouldn’t be using frames at all.

3. Viral Videos and Pics. Enable the “Enhanced Image Search” option and list a video sitemap in your Google Webmaster Central account. Also, get your videos played on viral sites like YouTube, AOL, MSN, Yahoo, Metacafe and MySpace. All these places are crawled by Google. When posting captions and descriptions for pics and videos use words like “image” “pics” or “video” since many searches for pictures or videos include obvious words like that.

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