SEO losing out to paid search budgets

British firms will spend a quarter more on search advertising this year than last, a new report released by E-consultancy predicts.

The online marketing maestros have published their Search Engine Marketing Buyer’s Guide, which forecasts search marketing spending will increase by 24% this year.

It asserts that, despite the possibility of a recession hitting ad spend, firms will keep upping their search marketing budgets.

This year, E-consultancy anticipates companies will dedicate £2.7 billion to search engine promotions.

Of that, it estimates £2.42 billion will go on paid tactics, while £330 million will be spent on search engine optimisation.

I do not find this surprising. Both tactics have pros and cons but search marketing is easily measurable and that is why it is so commonly used.

Obviously, firms like to be able to measure their return on investment – that is how marketers justify their spending and, to be frank, existence to their bosses.

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