Top 10 Resources for Search Engine Optimizers

Having been in the search-marketing field for quite some time, I typically write about topics that assume readers are familiar with SEO (define). Lately, I’ve had requests for some information on SEO basics to get Web sites to rank better in search engine results. That got me thinking that in any field, there are always newbies looking for access to good information and resources.

If you’re relatively new to SEO or just about to undertake SEO on your Web site for the first time, you’re likely looking for some key resources. For the benefit of SEO newbies, here’s a short list of some top online resources for SEO — in no particular order.

  • Google Webmaster Guidelines. Right from the horse’s mouth, these are the guidelines Google suggests you follow to help your site rank in its listings.
  • Yahoo Search Content Quality Guidelines. Same concept as with Google, but for Yahoo.
  • MSN Guidelines for Successful Indexing. See above.
  • Google Keyword Tool. This is the best and cheapest (free) tool around to help you identify potential keywords to optimize your site for. Supplement the information on volume with the advertiser competition estimates to get a sense for how much competition you might face for those terms in the organic listings. Although the competition estimates are for paid search advertisers, typically a term with a high amount of paid search competition will also have steep organic ranking competition.
  • SEOmoz Tools. An ever-growing list of handy tools for search marketers, SEOmoz helps you to do just about anything when it comes to SEO, including measure the SEO strength of your site (Trifecta tool), find out how well your site is targeted to your keywords (Term Target tool), and evaluate the feasibility of achieving ranking those keywords (Keyword Difficulty tool), as well as check site inclusion, back links, PageRank, and much more with the SEO ToolBox. The only downer is that for access to the advanced features of the tools, you have to pay a subscription fee.

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One Response

  1. Great article!

    This is also good tool site : http://www.mysemtools.com

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