Video As A Search Marketing Tool For SMBs

Video is becoming an important part of local search marketing campaigns, and this week’s SMX Local Mobile conference features speaking talking about how small and medium businesses can use video to be more effective with their online marketing. Video solutions providers to these panels are Jared Simon, VP of Business Development of TurnHere, and Anupam Gupta, President and CEO of Mixpo are speaking. I caught up with Gupta earlier this week and asked for a preview of what he’ll be presenting at the conference.

To summarize, Mixpo is a turnkey video marketing solution geared specifically for SMBs (small-to-medium businesses), which combines a self-service platform including hosting, a interactive video player, and online editing that allows clients to simply and quickly repurpose their video.

One of the notable SEO benefits: Multiple videos can be developed from a single original client video, allowing for an easier assembly of video content applied for both search optimization and video advertising.

“This is an exciting time for online video advertising. More advertising dollars and marketing budgets are moving towards video. Big brands and big advertisers jumped into video first. Now there are millions of small brands and advertisers that are just starting to get exposed to online video,” says Anupam.

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One Response

  1. Thanks for sharing that!

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