New WebTrends Analytics: More Insight, Less Effort

WebTrends Inc., a leading provider of Web analytics and online marketing solutions, has reduced the time and effort needed to generate Web 2.0 and other business insight using the industrys most powerful and open analytics platform.

With the release of the new WebTrends Analytics 8.5, marketers can quickly assess the results from their growing investments in online video, blogs, social networking and other interactive media and then use this business-critical insight to increase visitor engagement and conversion. Available now in an on-demand hosted format and later this month in software, the new release adds dynamic reports to a host of existing capabilities for testing, tracking and measurement of Web 2.0 media.

WebTrends Analytics continues to make it easier for our growing number of business users who rely on WebTrends data to help run their online businesses, said Julian Brewer, head of Online Sales and Content, Digital Banking, for global financial services provider Barclays PLC. The latest Web 2.0 reports provide the quickly actionable reporting that we need to understand our customers and deliver a compelling and engaging web experience.

The new release reflects WebTrends focus on providing marketers a flexible, open foundation that they can build upon as their online strategy grows and technology evolves. WebTrends Analytics 8.5 significantly expands the ability of marketers to:

  • Take charge of Web 2.0. Dynamic reports add standardized tracking and reporting, along with graphic views of results, to WebTrends Analytics existing Web 2.0 capabilities.
  • Create calculations on the fly. Marketers can compare the results of online activities and web site performance by dragging and dropping these metrics in reports. New ratios are automatically calculated and added to reports.
  • Increase control, reduce administration. New user roles and groups provide administrators granular control of user rights, along with time-saving, preconfigured user-access rules.
  • Manage analytics in Asian languages. Enhanced support for Japanese, Korean and traditional or simplified Chinese enable global enterprises to manage and share analytics reports from Asian markets worldwide.

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