Content ‘key for organic rankings’

The content of a website is one of the most important aspects of an organic search engine optimisation (SEO) campaign, one firm suggests.

Online marketing agency High Impactnotes that SEO is hugely important as consumers are unlikely to trawl several pages of results and will usually click one of the top ranking results.

Furthermore, the content available on a website is what attracts users to it, the company continues.

“Judicial use of the most appropriate keywords and relevant content is a winning combination when optimising a site for search engine success,” it adds.

However, High Impact warns that in order for such information to make a real difference to a company’s position within search results, it must be both unique and regularly updated.

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