Affordable Website Designer in Torrance

Digital marketing converts web traffic into clients

Online marketing surpasses traditional marketing practices. The ‘search engine optimisation’ and ‘pay per hit’ factors enhance customer building via Internet. Features like social networking helps business gain credibility among the users.

TODAY, ONLINE marketing industry is abuzz with ’search engine optimisation’ (SEO) and ’pay per click’ (PPC) strategies to get more traffic onto business websites. However, is the conversion rate of traffic into a solid customer base for these websites substantial?

Out of the many instruments with digital marketing, social networking is vital for the improvement of web traffic conversion rate. Based on the Web 2.0 platform, social communities and forums have become a huge rage amongst online users. The video, voice-and-text-chat enabled e-communities lead visitors towards becoming repeated visitors and then into community members.

With customisable user rooms, forums and categories, social networking can help businesses gain credibility and acceptance among the users.

Another significant online marketing tool is the business blog. It is highly recommended for promotion of a business and its website.

Some of its key benefits

  • Communicates news in time

  • Indexed in minimal time by the search engines, receives feedback (comments and reviews) from visitors and potential customers

  • Solves user queries

  • Publishes product’s or service’s pictures and videos

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