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FastWeb Selects WebTrends to Optimize Online Marketing Campaigns

PORTLAND, Ore.–(BUSINESS WIRE)–WebTrends, a leading provider of Web analytics and online marketing solutions, today announced that FastWeb, one of Italys largest broadband carriers, has selected WebTrends Analytics On Demand and WebTrends Dynamic Search to optimize their online marketing initiatives.

WebTrends Analytics provides FastWeb an in-depth view of the progress and results of online campaigns, to better understand how their visitors interact with their web sites. It also delivers immediate visibility into the return on investment (ROI) of online marketing initiatives. WebTrends Dynamic Search, a paid search optimization solution, works continuously to monitor, measure and refine the four elements that principally affect paid search advertising: keywords, creative, position and landing page. These combined solutions enable FastWeb to get real-time control on the effectiveness of its promotional messages, permitting performance optimization that enables a superior online experience for their visitors.

We are proud to work with FastWeb, said Tracie Caroopen, WebTrends Territory Manager, Italy. The in-depth experience WebTrends has working with telecommunications companies, and our team of experienced support and account management professionals, has allowed us to immediately assist FastWeb to achieve the healthy goals they have set for their online marketing initiatives.

FastWeb like other firms in Italy or around the world are looking for fast and economical ways to drive revenue. They also want to immediately measure the results of their campaigns, to permit mid-course corrections. FastWeb, like other WebTrends customers have told us that they are increasingly shifting their marketing budgets to online initiatives because their managers are demanding demonstrable ROI. Our solutions not only allow them to demonstrate results fast, they are key to their campaign optimization efforts, said Kathleen Brush, CMO, WebTrends.

About FastWeb

FastWeb is the second largest fixed line telephone operator in Italy. Since its foundation in Milan in 1999, FastWeb has invested over 3.6 billion euros to create a next-generation optical fibre network that today exceeds 26,000 kilometers. Now present in over 150 metropolitan areas, FastWeb is the first company in the world to use a technological model that combines the extensive use of internet protocol (IP) to broadcast voice, video and data by using the optical fibre and xDSL technology. With a customer base of over 1.3 million units, FastWeb offers families a wide range of integrated services for fixed telephony, fast Internet and TV on a single cable. FastWeb is recognized as a top-quality provider for reliable and competitive telecommunications services, and is a premium provider for the Italian government. FastWeb is quoted on the Milan Stock Exchange since March 2000 and included in the S&P Mib40, following a tender offer in 2007, FastWebs 82% is owned by Swisscom.

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