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Companies shun hosted online marketing

Only one in four companies would consider going to an external provider for managed hosting services, even though online marketing now plays an important role in the communication strategies of most businesses.

A poll conducted by managed hosting provider NetBenefit at the recent Technology for Marketing and Advertising show in London asked attendees a series of questions about online marketing campaigns.

Over three quarters of respondents run a monthly or quarterly online campaign, of which 86% run e-mail marketing campaigns, 78% website banners and 75% specific landing pages for particular campaigns.

However, many enterprises fail to ensure that the hosting platform behind their online marketing activity is reliable, robust and able to stand up to the inevitable peaks and troughs in traffic.

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