Advertising moves online

Delegates at the first The Marketing Show, which took place in Johannesburg this week, were told that e-marketing is fast becoming the norm as consumers increasingly flock online.

According to Tom Garrahan, CEO of AlphaQuadrant: “Today’s landscape offers us so many tools, all of which are coming into their own now. Integrating them in innovative ways is what makes marketing so exciting today.”


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Garrahan explained that not only are Internet user numbers and broadband speed increasing, but there has been an upsurge of mobile and Internet searches being done.

“Researchers are predicting that by 2009, Internet advertising would have superseded other forms of advertising in the UK,” he said.

According to David Ives, developer and platform strategy group for Microsoft SA, we are already seeing the Internet boom locally.

“Four telecoms companies (Telkom, Neotel, Vodacom and MTN) are putting in fibre optic backbones to allow for faster Internet,” he said. “As soon as broadband penetration increases, more interactive media platforms will take hold. The online marketing industry in SA is already worth $25 million.”

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