Online Marketing Benchmark Study Reveals Measures of Success and Value of Online Engagement Between Nonprofits and Constituents

AUSTIN, Texas–(BUSINESS WIRE)–Convio, Inc. today announced the results of its second annual Convio Online Marketing Nonprofit Benchmark Index Study designed to help nonprofit marketing, advocacy, fundraising and communications professionals evaluate what online marketing metrics to focus on, evaluate how their organization is doing and determine targets to set for the future. This years study uses data compiled from more than 400 nonprofit organizations, representing online interactions and transactions from nearly 40 million constituents from Convios Software as a Service (SaaS) system. The study aggregates results into benchmarks that nonprofit organizations can compare against their peer group and the industry as a whole.

One of the most important findings validates the concept of online constituent relationship management (eCRM) the integration of the Internet is a driver of growth for nonprofit organizations, said Gene Austin, Chief Executive Officer of Convio. Online revenue through fundraising and eCommerce is up significantly, the number of unique visitors to Websites fully hosted by Convio continued to grow, and an integrated, multi-channel approach to advocacy and fundraising can build stronger constituent engagement.

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